NLRC in the News
CONSUMER SALES PROMOTION - The Complete Story

CONSUMER SALES PROMOTION AND THE NATIONAL LOTTERY ACT 2005:

The Complete Story



What is CSP

Und...
BAYELSA STATE STAKEHOLDER FORUM 2014
It was full throttle ahead with all Twelve cylinders blazing as Bayelsa NLRC rolled out the red carp...
DG Visit to Delta State Office
While addressing the State Office staff. DG says "The success or failure of a sustainable lotte...
ADAMAWA STATE
COORDINATOR SOLICITES COOPERATION AND SUPPORT OF MEDIA ORGANIZATIONS

The Coordinator, National Lott...
Management Retreat Images

The National Lottery Regulatory Commission in a bid to create better strategies on effective Manag...
Reps Members visit National Lottery Regulatory Commission

 

As part of their oversight functions, the members of House Representatives Committee o...
EBONYI OFFICE

Ebonyi SSG Tasks National Lottery Regulatory Commission in Abakaliki on Enlightenment Campaign&nb...
Sanctions for Unregistered Promotional Lotteries

The Enforcement Team of the National Lottery Regulatory Commission headquarters in Abuja embarked...
EDO STATE

EDO SPEAKER PLEDGES SUPPORT FOR BENIN ZONAL OFFICE

The Speaker, Edo State House of Assembly, Hon...
National Lottery Regulatory Commission Staff Join Labour Union

The management of National Lottery Regulatory Commission (NLRC) has unionized its staff. 

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Watch Manchester United Promo: Globacom Rewards Winners after National Lottery Regulatory Commission

The Three winners who missed the trip to watch live match of Manchester United in Manchester, Eng...
DG Promises to Address Welfare and Training Issues

The Staff of National Lottery Regulatory Commission (NLRC) have course to smile as the new Direct...
National Lottery Regulatory Commission Director - General Hails Board Appointment, Calls for Support

Director General of the National Lottery Regulatory Commission (NLRC), Mr. Adolphus Ekpe has comm...
SGF Tasks National Lottery Regulatory Commission Board Members on Revenue Generation, Job Creation

The Secretary to the Government of the Federation, Senator Anyim Pius Anyim (GCON), has charged m...
Benin Zonal Office Seeks Collaboration with NUJ on Publicity, Sensitisation

The National Lottery Regulatory Commission (NLRC) Benin Zonal office has solicited for the cooper...
"Don't Frustrate Lottery Activities" Minister Tells Telecom Operators

Telecommunications operators in Nigeria have been warned not to use their networks to frustrate lo...
Brazilian Investors Eye Lottery Industry

A team of foreign investors from Brazil was in Nigeria recently to explore the possibility of inv...
Minister Seeks Stakeholders' Collaboration to Grow Lottery Industry

The Minister of Special Duties and Inter-governmental Affairs, Alhaji Kabiru Tanimu Turaki (SAN) h...
Federal Government May Revoke Dormant Lottery Licenses

The Federal Government said it may revoke any dormant lottery license and re-issue it to any seri...
Senate Confirms Mr. Adolphus Joe Ekpe as Director - General National Lottery Regulatory Commission
LOTTERY LATEST - SENATE CONFIRMS NEW DIRECTOR-GENERAL FOR NATIONAL LOTTERY REGULATORY COMMISSION
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Lottery... The Right Way

The National Lottery Regulatory Commission (NLRC) was established through the National Lottery Act of 2005. The Commission was primarily born out of the need to regulate the operations of lottery business, promote transparency and accountability in lottery; and protect the interests of players, stockholders and the general public.

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 LOTTERY DEFINED...

According to Section 57 of the National Lottery Act (2005) - "lottery" or "lotteries" includes any game, scheme, agreement, system, plan, promotional competition or device for the distribution of prizes by lot or chance, or as a result of the exercise of skill and chance or based on the outcome or sporting events, or any other game, scheme, agreement, system, plan, competition or device, which the President may by notice in the Gazette declare to be lottery and which shall be operated according to a licence.

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CONSUMER SALES PROMOTION AND THE NATIONAL LOTTERY ACT 2005:

The Complete Story


What is CSP

Undoubtedly, Consumer Sales Promotions (CSP) is a widely acclaimed and universally accepted business practice. The American Marketing Association (AMA), defines “sales promotion” as those marketing activities other than personal selling, advertising, publicity that stimulate consumer purchasing. The United Kingdom Institute of Sales Promotion describes “sales promotion” as “a consumer or business -directed action that enhances product appeal by offering an extra incentive to purchase or participate”.

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